Banking as a Service Launch for Crypto-Friendly Companies
How Strategic CX helped a Tier 1 bank unlock a new revenue stream by launching their BaaS platform for stablecoin and cross-border payments companies, optimizing pricing, introducing qualified clients, and driving significant non-interest income growth.
The Challenge
A Tier 1 U.S. bank had invested heavily in building robust API infrastructure and modern banking technology capable of supporting Banking as a Service (BaaS) offerings. However, despite having the technical foundation in place, they struggled to commercialize their platform effectively.
The bank faced three critical challenges:
Confusing Pricing Model
Their existing fee structure was complex and difficult for prospects to understand, creating friction in the sales process and leading to lost opportunities.
Limited Client Pipeline
The bank lacked established relationships with crypto-native companies and struggled to identify qualified prospects in the stablecoin and cross-border payments space.
Market Positioning
While crypto-friendly, the bank needed help positioning their BaaS offering to attract companies using stablecoins for cross-border payment infrastructure.
The Solution
Strategic CX partnered with the bank to transform their go-to-market strategy and accelerate BaaS adoption among crypto-friendly companies. Our engagement focused on three key areas:
Pricing Model Optimization
We conducted a comprehensive review of the bank's fee structure and redesigned their pricing model to be transparent, competitive, and aligned with industry standards for crypto-focused BaaS clients.
- Simplified tiered pricing based on transaction volume
- Transparent fee schedules that prospects could easily evaluate
- Competitive positioning against other crypto-friendly financial institutions
Strategic Client Introductions
Leveraging our extensive network in the fintech and crypto ecosystem, we introduced the bank to pre-qualified companies actively seeking banking partners for their stablecoin and cross-border payment operations.
- Curated introductions to stablecoin issuers and infrastructure providers
- Cross-border payment platforms seeking U.S. banking rails
- Crypto exchanges and trading platforms requiring fiat on/off ramps
Non-Interest Income Strategy
We developed a comprehensive revenue strategy focused on maximizing non-interest income through the BaaS program while maintaining competitive client acquisition.
- Fee optimization across wire transfers, ACH, and API calls
- Value-added services packaging for premium tiers
- Revenue forecasting and growth projections for the BaaS program
The Results
Growth in BaaS clients within 12 months
Increase in non-interest income
Faster sales cycle with new pricing
Monthly transaction volume enabled
"Strategic CX understood both the banking and crypto sides of our business. They helped us simplify our pricing, introduced us to exactly the right clients, and turned our BaaS platform from a cost center into a significant revenue driver. Their network in the stablecoin space was invaluable."
SVP of Digital Banking, Tier 1 U.S. Bank
Ready to Launch or Scale Your BaaS Program?
Whether you're looking to enter the crypto-friendly banking space or optimize your existing BaaS offering, Strategic CX can help you build the right pricing, find the right clients, and drive sustainable revenue growth.
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